Abhijit Joag has been engaged in the fields of Marketing, Market Research, Advertising, Branding and Copywriting for over forty years.

He has been running one of the leading firms in the field of branding and advertising known as Pratisaad Communications for the last thirty years, and has been associated with numerous renowned brands.

Pratisaad Productions, which is a part of the Pratisaad Group, is active in Theatre and Film production.
Shri Joag is well known as an accomplished copywriter and his book Brandnama, the first on the subject of branding in Marathi, earned great popularity in a short time.

He writes in the social media for Heritage First that disseminates significant information about India's ancient traditions and legacy in various fields. The page has rapidly received a large following.
Shri. Joag is an active Rotarian and regularly contributes to the conceptualization, planning and execution of various projects for social benefit.

History is one of his favourite subjects, which has prompted him to write the present book with the ardent desire that the 'true' history of India reaches as many people as possible.